Turn strategy into growth.
We align marketing, sales and commercial strategy to turn B2B tech plans into measurable ROI .
“Savvy MKTG combines strategic insight with technical expertise in a way that’s truly moved our marketing efforts forward.”
— Henry Wagner, CMO at Megaport (ASX:MP1)
Trusted by leading Australian technology companies
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Why growth feels harder than it should
Scaling a B2B technology business is complex. Marketing, sales, and commercial strategy all need to work together, yet many organisations lose that alignment as they grow.
Do any of these sound familiar?
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Unclear ICP & positioning
Who to target and why you win isn’t codified, so campaigns underperform.
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Misalignment between marketing & sales
Different messages, different dashboards, slower revenue.
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Dependence on personal networks
Pipeline fluctuates with referrals, not a repeatable engine.
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Rising spend, flat results, unclear ROI
Hard to prove what’s working, harder to scale it.
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Fragmented data & tools
Disconnected systems create reporting gaps and rework.
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Slow, inconsistent handoffs
Leads stall between teams and momentum is lost.
Whether you’re a mid-sized business without the capacity to cover each discipline, or a larger organisation struggling to connect teams, you’re not alone.
Missed opportunities, wasted budget, and slower growth are the result of gaps in strategy and execution. Savvy MKTG closes them.
Marketing made Savvy
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Strategy that delivers.
Executive-level planning paired with hands-on execution, not just slideware.
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Alignment across marketing, sales & commercial.
One plan, shared metrics, smoother handoffs.
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Measurable ROMI by design.
Clear goals, instrumented funnels, and reporting leaders trust.
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Faster time-to-impact.
Quick wins early while the longer strategy lands.
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Built for B2B tech.
Positioning, ICPs, and demand programs that resonate with technical buyers.
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Works with your stack.
Marketo, Salesforce, Mailchimp, and the other tools you already use.
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Scalable systems & automation.
Repeatable plays, cleaner data, fewer manual steps.
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Flexible engagement.
Fractional CMO or project-based, right-sized to your stage.
How we work
A focused, outcome-driven engagement that couples executive strategy with hands-on execution.
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1
Assess
Discovery sprint- Funnel, ICP, message and handoffs review
- Stack and data quality check (Salesforce, Marketo, GA4)
- Scorecard + 90-day plan with clear ROMI goals
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2
Align
Plan & enable- One plan, shared KPIs across marketing & sales
- Positioning, offers and routes-to-market refined
- Instrumentation, automations and clean handoffs
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3
Activate
Run & optimise- Launch demand, nurture, and enablement plays
- Quick wins early; compounding ROMI over time
- Ongoing optimisation and process improvements
What others say about us
Chris has been a tremendous addition to our team at Megaport. He combines strategic insight with technical expertise in a way that’s truly moved our marketing efforts forward. From creating targeted lead nurture programs in Marketo to overhauling our systems around measurable conversions, he’s tackled everything with skill and enthusiasm. I’d gladly recommend him to any organisation looking for someone who genuinely drives results.
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Chris is one of the best CMOs I've ever had the pleasure of working with throughout my entire career. His ability to see and execute advanced mutli-channel marketing and advertising campaigns on the strategic and tactical levels is second to none. Chris is a fantastic asset to any team and brings far more value than a typical CMO.
James Banks - CEO, Rankmax
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Working with Jacko was a pleasure! His experience with our industry combined with his marketing expertise resulted in a strategic marketing plan that was tailored to our needs. We came away feeling confident and excited about executing our plan and seeing the results.
Raj Sharan - Chief Commercial Officer, iseek
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Chris has an innate ability to navigate complex marketing landscapes and create campaigns that resonate with technical buyers.
Patrick Dobry — Enterprise Account Director, FirstWave Cloud (ASX:FCT)
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Thanks for the advice, Jacko. Gave me the kick to make Yamba Distilling Co happen.
Alison — Owner, Yamba Distilling Co
FAQs
What does a Fractional CMO engagement look like?
A part-time executive partnership focused on outcomes. We set clear objectives, establish cadence with your team, and combine strategy with hands-on execution. Scope and rhythm are tailored to your stage, resources, and targets.
What’s the difference between a Fractional CMO and a marketing agency?
We own the growth strategy and ensure the right work gets done, providing accountability for results. Agencies are excellent for production and channels; we lead the plan, align marketing with sales and commercial goals, and decide what gets built and measured.
Who will I work with day-to-day?
You’ll work directly with Chris and, when needed, a small vetted network of specialists. No handoff to juniors, no disappearing act.
How do you measure ROMI?
We align on business outcomes first (pipeline, revenue, payback), then instrument funnels and handoffs. Every initiative has a clear hypothesis, metric, and review cadence.
Do you execute, or only advise?
Both. Strategy plus hands-on execution with your team and partners—so plans actually become pipeline.
What kinds of results should we expect?
Clarity fast (what to stop/start), early wins in priority channels, and compounding gains as alignment and systems improve. We commit to initiatives we can measure.
Is this right for us if we already have a marketing team?
Yes, absolutely. We act as the senior leader that aligns marketing with sales and commercial, sharpens positioning, and unblocks execution while your team keeps running.
What’s the engagement model and commitment?
Two common paths: Fractional CMO (ongoing leadership, part-time) or project-based (discovery → 90-day plan → activation). Terms are simple and flexible.
Can you support hiring or providing interim leadership?
Yes. Chris can step in as interim CMO or help hire/coach your future lead while keeping momentum in market.
Meet your Fractional CMO
We’re Savvy MKTG — part of your team, not just another agency. I’m Chris Jacko, founder of Savvy MKTG. We align marketing, sales and commercial strategy to turn B2B tech plans into measurable ROI.
- MBA
- GAICD
- Listed-company CMO
- B2B tech focus
- Strategy that delivers
- Alignment across functions
- Work with your tech stack
- Accountability for results